Mitzi Montoya

• Massey, Anne P., Vijay Khatri and M. Montoya–Weiss, "Usability of Online Services: The Role of Technology Readiness and Context," forthcoming in Decision Sciences Journal.


• Brown, Susan A., Anne P. Massey, M. Montoya–Weiss, James R. Burkman (2002), "Do I Really Have To? User Acceptance of Mandated Technology," European Journal of Information Systems, 11 (4), 283–295.


• Massey, Anne P., M. Montoya–Weiss, and Sue Brown (2001), "Reaping the Benefits of Innovative IT: The Long and Winding Road," IEEE Transactions on Engineering Management, 48 (3), 348–357.


• Montoya–Weiss, M., Glenn B Voss, Dhruv Grewal (2003), "Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider," Journal of the Academy of Marketing Science, 31 (4), 448–458.


• Patrick Y K Chau, Melissa Cole, Anne P Massey, Mitzi Montoya–Weiss, Robert M. O’Keefe (2002), "Cultural Differences in the Online Behavior of Consumers," Communications of the ACM, 45 (10), 138–143.


• O'Keefe, R.M., Cole, M., Chau, P., Massey, A.P., Montoya–Weiss, M., and Perry, M. (2000), "From the User Interface to the Customer Interface: Results from a Global Experiment," International Journal of Human Computer Studies, 53 (4), 611–628.

Faculty