Sangkil Moon

• Kamakura, Wagner A. and Sangkil Moon, "Comparing Shopping Agents," Under Review in Marketing Science.


• Woong Kyu Lee and Sangkil Moon, "Direct and Indirect Effects of Offline Trust
  on Online Service Use," working paper

Deepak Sirdeshmukh

• Deepak Sirdeshmukh and Greg Young, “Volitional Collaboration Between the Customer and Service Vendor: The Case of IMC” Under Revision, Journal of Advertising.


• Ed Nijssen, Jagdip Singh, Deepak Sirdeshmukh, and Hartmut Holzemuller (2003), “Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results from A Dispositional Approach,” Journal of the Academy of Marketing Science, 31 (Winter), 46-60.


• Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol (2002), “Consumer Trust, Value and Loyalty in Relational Exchanges,” Journal of Marketing (66), January, (15-37). (Most cited-article among all articles published in the Journal of Marketing (2002), and third most-cited among all Journal of Marketing articles published between 2002-2007.


• Jagdip Singh and Deepak Sirdeshmukh (2000), “Agency and Trust Mechanisms in Relational Exchanges,” Journal of the Academy of Marketing Science, 28 (Winter), 150-167.


• Deepak Sirdeshmukh, “The vendor as trusted guide: leading the evolution of
  the service oriented architecture market,” working paper.


• Deepak Sirdeshmukh and Jared Blank, “A Framework for Strategic Assessment of Brand Extension Opportunities for Service Brands,” working paper

Faculty